PFIZER
That time I invented a talking robot that became a global IP.
the problem
How do you talk about atrial fibrillation without giving people palpitations?
Leading a team of motion designers, game developers, UX and video production experts, I pitched for and won the chance to create a multi-channel video experience for Pfizer that helped the brand break into the world of 360° video, AR, MR and VR that became a global IP. And it all started with that little sketch of a happy robot up there.
You see, atrial fibrillation is a tough thing to talk to people about. The idea of a clot forming somewhere deep in your veins that might make its way to your heart or head? Yikes. So when Pfizer came to us about a next gen’ sales presenter, I thought there was opportunity to do more. A way of educating people that could exist in VR, AR, MR – from Hololens to Meta Quest.
So here came H.A.R.V. A way to make the scary stuff less something worry about, more something to learn about. His name stands for ‘Holographic Augmented Reality Videogram’. But it’s also a reference to William Harvey - the guy who first described fibrillation back in the 1620s (one of Pfizer’s doctors told me this while giving me a background on the condition and I knew they’d get a kick out of it…).
But what came from a place of empathy, soon became something so beloved by our client that it has gone on to educate audiences about eveything from skin conditions to smoking cessation.
And to think my teacher back in second grade said doodling in my notebook would never get me anywhere.
